“For Playful, they send us a postback for app installs and for every revenue event that is eligible for commission. For example if a consumer generates $10 revenue in-app, they would send us a postback for $9.50 or whatever the revshare % is. This happens for all revenue events- if the user generates 10 different revenue events within the cookie window, they would send 10 postbacks. I'm not sure what the cookie window is but maybe around 7 days. There is no bucketing/pooling, LTV pre-calculation, or special hourly interval actions <@U02B1BEMBEC> it is a true revshare model with no user LTV bidding happening”
Advertiser
almedia
Sender
—
Action
—
Geos / Offers
US, IT / playful
Scope
all
Exposure
$0.00
Open question
❓ This looks consequential but I couldn't resolve a concrete action (pause/stop/resume/cap). Quoted: "For Playful, they send us a postback for app installs and for every revenue event that is eligible for commission. For e…". What action is required?