“Hi <@U0AB21E0WG0> and team,
We’re excited to introduce *Smart+ Bid Protection*,limited-time, automated performance guarantee for eligible Smart+ campaigns using Cost Cap, Minimum ROAS, or Target ROAS bidding.
*Why you’ll love Smart+ Bid Protection*
• *Performance Safety Net*: TikTok automatically covers the gap with ad credits if your eligible campaign exceeds 1.2x your CPA or ROAS target.
For example, if your Cost Cap is $10, the protection threshold is $12. If an eligible campaign’s actual CPA exceeds $12, TikTok may provide ad credits covering the qualifying spend above that threshold.
• *Scale with Confidence*: Protect your investment while testing new creatives or scaling budgets, even during competitive seasonal peaks.
• *Operational Stability*: Reduce "panic-pauses" and manual tweaks—protection gives your campaigns the room they need to stabilize and optimize.
• *Seamless Automation*: No applications or paperwork—qualifying credits are calculated and injected directly into your ad account.
*The Rules (Key Limitations)*
• *Supported Setups Only*: Applies to specific Smart+ objectives and bidding strategies Cost Cap, ROAS.
• *thresholds Matter*: Campaigns must run at least 3 days.
• *Stay Stable*: Manual bid changes, budget cuts, pausing, or low account balance may disqualify you for the day.
• *Credits Only*: Compensation is issued as non-cash ad credits within 10-12 business days of the qualified day.
*Best Practices for Success*
• *Launch Right*: Verify your campaign objective and bidding strategy are supported before you go live.
• *Maintain Momentum*: Keep budgets and bids stable; let the algorithm learn without interruptions.
• *Fund Your Account*: Ensure you have sufficient balance to avoid disqualification due to budget stops.
”
Advertiser
tiktok
Sender
Veronika Breslaw
Action
—
Geos / Offers
AT / —
Scope
specific
Exposure
$0.00
Open question
❓ This looks consequential but I couldn't resolve a concrete action (pause/stop/resume/cap). Quoted: "Hi <@U0AB21E0WG0> and team, We’re excited to introduce *Smart+ Bid Protection*,limited-time, automated performance guara…". What action is required?
Coverage
Affiliate
Status
Notified
Acked
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Timeline
When
Event
State
Detail
2026-09-24T11:19
created
action=None geos=['AT'] offers=[] scope=specific
Feedback
Recommendations only — the agent never acts without approval.