“Hi team!
UK ran below the 2.5% D0 ROAS standard every day in September - 1.17% to 1.46%, never above 58% of target. Over the same days you scaled UK from $192 to $16,838 per day.
Scaling a market that is not hitting target is not something we can absorb.
*Chargeback: $41,362* on $90,349 of UK spend, 1–9 September.
— $34,423 against the 1–7 September invoice
— $6,939 against the current week, updated at close
Please pause UK for now.
cc <@U02B1BEMBEC>”
Advertiser
almedia
Sender
Julia Gorbunova
Action
stop
Geos / Offers
GB, AT / —
Scope
unknown
Exposure
$0.00
Open question
❓ Is the stop on GB/AT meant for ALL affiliates or only a specific source? Recommended interpretation: global.