“<@U02B1BEMBEC> I believe Playful assigns a dynamic cost per user action depending on the offer + advertiser pair, then within the cookie window which sticks to the user's txid, they add up all cost-bearing user actions and attribute them back to us in one conversion. The base install conversion from the hybrid model is related only to their own app's user cost acquisition, so they shorten the length of the cookie window to accommodate there.
Maybe a call would be simpler to answer all of your questions?”
Advertiser
almedia
Sender
—
Action
—
Geos / Offers
US, BE / playful
Scope
unknown
Exposure
$0.00
Open question
❓ This looks consequential but I couldn't resolve a concrete action (pause/stop/resume/cap). Quoted: "<@U02B1BEMBEC> I believe Playful assigns a dynamic cost per user action depending on the offer + advertiser pair, then w…". What action is required?