“Hey <@U09UAG54B4L>, how’s it going?
I had a look at the app and noticed that each campaign is offering a relatively high reward on install + start tutorial ($2–5). I think this could be contributing to the lower retention and ROAS, since users may be installing primarily to collect that initial reward without progressing much further into the funnel.
That being said, I wasn’t able to see our campaigns since they tend to fill their caps pretty quickly, so I’m not sure how the rewarding structure is set up specifically for ours.
Are you seeing higher retention on campaigns from other partners? My assumption would be that campaigns driving stronger progression likely have later events with meaningfully higher payouts than the install/start tutorial reward, giving users more incentive to continue.
Generally in this industry, we do not recommend rewarding users at all on install for this reason. While it can help drive initial volume and revenue, it can also lead to more short-lived campaign engagement rather than sustained progression and quality, since users have less incentive to continue if they can earn a meaningful reward simply by installing.
Curious to hear your thoughts and observations on how campaigns are performing for others and open to chatting over a call to discuss in depth as well!”
Advertiser
appsamurai
Sender
—
Action
—
Geos / Offers
IT, AT, BE / —
Scope
all
Exposure
$0.00
Open question
❓ This looks consequential but I couldn't resolve a concrete action (pause/stop/resume/cap). Quoted: "Hey <@U09UAG54B4L>, how’s it going? I had a look at the app and noticed that each campaign is offering a relatively high…". What action is required?